NEW YORK — Isaac Mizrahi is expanding his men’s wear business, which has been a Bergdorf Goodman exclusive for several seasons, and widening the distribution with two tiers of product.
In the designer collection, called Isaac Mizrahi New York, suits will retail for $3,000 to $4,000. In the diffusion line, called simply Isaac Mizrahi, suits will go for $800 to $1,200. Upscale department stores with capacity to offer two levels of service could carry both tiers, which are designed to be styled together, according to Isaac Mizrahi president Peter Rizzo.
“The second tier is an entry-level point for most of the better stores that will be selling it,” Rizzo said. “It gives a young executive a chance to wear Isaac. And those who want Isaac’s handmade garments will find that in the best part of the stores.”
The company will take market appointments for fall 2008. Offerings include sportswear, clothing and furnishings.
“It’s going to be many things to many people,” Mizrahi said.
The designer is no stranger to multi-tiered brand strategies. His women’s collection for Target broke ground for dozens of subsequent designer collaborations with mass retailers. At the same time, he has maintained a couture business and become a TV host.
Rizzo has no intention of taking men’s to the mass level, but believes Mizrahi’s broad reach and his familiarity as a media personality can only help the new venture. This is the designer’s second attempt at a major men’s business.
“The first time, I didn’t approach it from a product perspective. I had shows and drove people crazy, but I didn’t think about things like cut and value. Now I do,” Mizrahi said.