MILAN — Moncler Gamme Bleu, the French skiwear brand’s new men’s collection designed by Thom Browne, will bring to a Milan runway on Monday a combination of Browne’s Anglo-American sartorial style and Moncler’s sportif heritage.
This story first appeared in the January 15, 2009 issue of WWD. Subscribe Today.
Many of Browne’s signatures are apparent in advance images, including gray wool, tailoring, tricolor stripes, long caps and, of course, uncommon proportions.
But the focus is very much on down puffers, Moncler’s iconic item. “You can wear these things for skiing in a very original way, or you can wear them in the city,” said Moncler chairman and creative director Remo Ruffini.
In fact, Browne said that everything that will be shown on the runway was designed to function with high activity and movement, and everything will be commercialized.
“For it to be true to Moncler, it had to be functional,” said Browne.