Mugler Turns Eye to Men’s

Thierry Mugler has hired a new creative director for its men's wear—Rosemary Rodriguez.

PARIS — Thierry Mugler has hired a new creative director for its men’s wear—Rosemary Rodriguez—and is mulling new projects for its women’s business.

Rodriguez, a former Dior designer and a past artistic director of Paco Rabanne, will try to energize Mugler’s men’s line. She replaces American designer Thomas Engelhart. Rodriguez will present her first Mugler collection in Paris this June.

In addition, Mugler chairman Perrine Houdoux Stoclet said the company was working on a project to develop its women’s wear that could bear fruit later this year.

Mugler’s women’s fashion was relegated to a diffusion line when Mugler parent Clarins stopped manufacturing Mugler’s main label several years ago to concentrate on Mugler’s fragrance business.

The secondary line is under license to Italy’s Mariella Burani. But that agreement expires this season and will not be renewed, according to Houdoux Stoclet.

“When I see all of the designers that are inspired by Thierry Mugler’s work, I find it a shame that we are not doing the brand proper justice,” said Houdoux Stoclet.

She said Clarins was interested in developing Mugler under with new licensing partners in a more complete manner, but did not offer further details.