WWD.com/globe-news/fashion/new-technology-adjusts-fit-of-headwear-1887700/
government-trade
government-trade

New Technology Adjusts Fit of Headwear

InnoVision Headwear, Inc. has jointly developed with Boa Technology a micro-adjustable headwear fitting system.

ATLANTA — Tired of fidgeting with trying to get that cap to fit just right, or holding it down when the wind blows?

InnoVision Headwear, Inc. has jointly developed with Boa Technology a micro-adjustable headwear fitting system, Caps_Lock, that lets the wearer instantly adjust the fit of his headwear with the turn of a dial.

In addition to the joint development and co-patent of Caps_Lock, InnoVision also has a multiyear exclusive worldwide license to Boa’s technologies in headwear applications. Boa, based in Steamboat Springs, Colo., has been making its adjustable dial and cable technology for more than 10 years.

The Boa dial allows wearers to tighten or loosen the fit as needed, creating the right closure and tension around heads of various sizes, and it allows quick adjustments to varying environmental conditions, such as wind and temperature. InnoVision, based in Toronto, said a single ball cap, visor, bucket, ivy cap or fedora and other hat styles can fit more than 80 percent of the adult population, resulting in fewer SKUs required at retail.

According to Ian Cole, vice-president of marketing, InnoVision, said the fitted hat market requires five to six sizes. The Caps_Lock requires just one. A second size would be needed for big and tall. Cole said the dial is a about the size of a quarter and is placed on the headwear to be at a person’s temple area

InnoVision is a private label company that works with major brands. InnoVision is introducing the technology to its accounts, and several are currently developing Caps_Lock to work with their caps and hats. Cole said the product will probably be available at retail for spring 2009. He added that, as it adds $2 to $3 to the cost of the hat at wholesale, it’s for the better headwear market.

“We think it’s quite a revolutionary thing,” he said.