Puma Expands Board of Management

Puma has named Stefano Caroti, Antonio Bertone, and Reiner Seiz to its board of management.

ATLANTA — In expanding its board of management with three new members, Puma has named Stefano Caroti, 44, chief commercial officer (CCO), a new position effective immediately, and appointed him a member of the board of management, effective August 2008. Caroti will be responsible for Puma’s wholesale and retail functions, as well as Puma’s three regions.

He joins Puma from Nike, where he was vice-president for EMEA Commerce at Nike’s European headquarters in the Netherlands.

Also at Puma, Antonio Bertone, 35, was named chief marketing officer and Reiner Seiz, 44, was named chief supply chain officer, effective January 1, 2008. Both men were named deputy members of Puma’s board of management. Currently, Bertone is group functional director brand and marketing, and Seiz is general manager global sourcing and logistics. They will continue to be in charge of their current responsibilities.

Klaus Bauer was promoted to senior executive vice-president, responsible for IT systems, vertical as well as regional and strategic projects. Formerly, he was functional director. Bauer, the company said, is a former member of the group executive committee and was a key player implementing regional, as well as strategic projects, in order to strengthen Puma’s virtual set-up within its Phases I – IV of its long-term company development plan.

All report to Jochen Zeitz, CEO, who said, “All three [men] will strongly contribute in supporting Puma’s global expansion strategy.” The board of management expansion is part of Phase IV of Puma’s development plan and completes the re-organization of the board of management. Puma said the current function of the Puma group executive committee will be terminated.