Target to Debut Bowie-Inspired Collection

Target will attempt to bring a dose of the limited-edition, designer collection excitement to men's wear with a David Bowie-inspired collection.

NEW YORK — Target’s limited-edition, designer collections have sent budget-conscious fashionistas running to the women’s department on a regular basis for almost two years. At last the Minneapolis-based discount chain will attempt to bring a dose of that excitement to men’s wear with a David Bowie–inspired collection from British musician-turned-designer Keanan Duffty.

Bowie by Keanan Duffty debuts on Oct. 14 at most Target stores and Target.com. The limited-edition collection is separate from the England’s Dreaming line that Duffty already designs for the chain. That collection first hit stores in July 2006 and is currently in 1,400 doors. The Bowie collection will be similarly distributed.

Several of the key pieces are drawn directly from the work of David Bowie. A tuxedo, vest and pants allude to the singer’s Thin White Duke persona, his most recent album “Reality” and the song “Station to Station”; dress shirts and a trench coat are references to Bowie’s first movie role as Thomas Jerome Newton in The Man Who Fell to Earth, and a gray shirt features the lyrics to “Let’s Dance” scripted onto the fabric.

A black puffer vest, rocker T-shirts, button-front shirts with skinny ties, thermal T-shirts with musical decals and skinny black jeans round out the collection, ranging in price from $15 to $60.

In addition, an exclusive Bowie compilation CD, including some new releases, will be available at Target and displayed alongside the fashion collection.

The collection will also be carried by a major British retailer in 150 doors in 2008, according to Duffty, whose “Rock & Roll World Tour” fragrance and skincare line will also launch in 2008, at Boots, the U.K. drugstore chain.

Duffty began his design career in 1993. His eponymous designer men’s wear collection, sold at high-end department stores worldwide, is inspired by rock & roll, youth subcultures, high fashion and British iconography. He has consulted for Ben Sherman and L.A.M.B.