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THE LOCAL FIRM
Designers Richard Hutchinson and Axel Nyhage worked at Acne, Whyred and Tiger of Sweden before launching this Swedish label. Now in its fourth season, the collection makes its U.S. debut at Capsule. The “contrast of status” concept combines high fashion with innovative jeans. The designers explore contrasts and take inspiration from the Bauhaus movement. Among the items showcased are T-shirts that will retail for $95, jeans for $245 and $298 and sweaters for $245.
This story first appeared in the August 20, 2009 issue of WWD. Subscribe Today.
London designers Fraser Moss and Jimmy Collins have been designing wearable yet distinctive clothes for 14 years under their label YMC, which stands for You Must Create. The label has gained a following for its minimalist spins on trends, and has been compared with Helmut Lang or APC, but with lower prices. Now it’s even more affordable, offering a secondary range of basics called, aptly, YMC Basic, which retails for $40 to $120. It includes polos, shorts, pullovers and cardigans.
ACNE POP CLASSICS
Acne’s secondary line is making its U.S. trade show debut at Capsule. The line has started to reflect the theme of the main collection, which this season is a story about a boy and a girl who find their parents’ “Harvest Moon” record by Neil Young. But the Pop Classics prices are lower than Acne’s, for the younger brother of the Acne consumer. (The sister, too, as the company is also launching its first full women’s collection.)
Austin Sherbanenko designs Odyn Vovk, which means “One Wolf” in Ukrainian. His work reflects his youth and anything that sparks his curiosity. For spring, his third season, he was inspired by past events evoking dirt-ridden streets, industrial landscapes and sounds of music. Sherbanenko is planning a runway show for the upcoming New York Fashion Week. At Capsule, the company will be showcasing its OV line, which centers around basics at lower price points. Among the offerings will be knitwear, T-shirts, leggings and items constructed from hemp. Wholesale prices range from $45 to $115.