ATLANTA — VF Imagewear, Inc. has extended its strategic licensing agreements with both Major League Baseball Properties and the Major League Baseball Players Association (MLBPA), fueling the momentum of its February announcement to purchase Majestic Athletic, the leading global provider of authentic sports-licensed apparel and branded uniforms for Major League Baseball.
VF Imagewear, a subsidiary of VF Corp., said both agreements solidify the global licensing rights that were held separately by Majestic Athletic and VF Imagewear prior to the acquisition.
The comprehensive license agreements cover authentic, replica and fanwear products for all size ranges, both genders and distribution channels. The license agreement with MLBPA runs through 2012, while the agreements with MLB Properties were extended through 2014.
“The Majestic acquisition effectively opened exclusive channels of retail distribution by combining Imagewear’s extensive fanwear capabilities with Majestic’s unique expertise in authentic, replica and player products,” said Ed Doran, president of VF Imagewear. “These landmark agreements solidify extremely successful partnerships and provide the continuity required to grow these businesses for all parties. We have experienced a tremendous working relationship in the past with both of these strategic partners, and are excited about our future together.”