WWD Exclusive: First Look at Calvin Klein’s Racy Men’s Underwear Campaign

Models include Kellan Lutz of "Twilight."

Calvin Klein Underwear will launch the video component of its latest men’s campaign today, and the videos’ adult language could land the brand in hot water with censors – not for the first time.


WWD has obtained the full-length version of the campaign, which is for a new product range called X. In the profanity-laced videos, words are bleeped out by sound and by an X that appears over the mouth.


The campaign features a quartet of models: American actor Kellan Lutz, who plays vampire Emmett Cullen in the “Twilight” series; American actor Mehcad Brooks of HBO’s “True Blood” and ABC’s “The Deep End;” Spanish tennis star Fernando Verdasco; and Japanese soccer star Hidetoshi Nakata, one of the most famous Asian footballers.

CLICK HERE FOR THE VIDEO>> (Contains adult language.)