The shoe guru has organized a tournament for the emerging sport in Florence.
The collection is being targeted to brides and is merchandised in a women’s shop at Lord & Taylor.
The navy and white set will be sold on both companies’ web sites beginning on May 15.
Sperry and the Museum of Modern Art join Barneys New York and Save Khaki United as the brand’s partner.
The changes are intended to position the corporation for future growth.
The first products will be offered for fall.