American Giant is an American success story: the San Francisco-based direct-to-consumer site has created a frenzy for its key product, a sweatshirt, that has been billed as “the greatest sweatshirt ever” on social media.
Since its founding in 2012, American Giant and its founder Bayard Winthrop, who produces everything in the U.S., has branched out into other products with additional success.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)