Randa, a men’s accessories wholesaler, is tapping First Insight for its consumer-driven predictive analytics.Starting this month, Randa will look to First Insight for design, buying and pricing decisions about the accessories it produces for its brands, retail partners and consumers.“We are dedicated to making our partners successful. Offering the right assortment through the right channel at the right price is critical for growth — and that requires timely and accurate information,” said David J. Katz, executive vice president and chief marketing officer of Randa. “We are excited about our partnership with First Insight because their predictive analytic platform will enable us to elevate the discussion we have with our retail and brand partners, make more informed recommendations based on direct feedback from consumers and drive better business results and increased consumer satisfaction.”First Insight’s analytics are based on its online social engagement tools that gather real-time preference, pricing and sentiment data on potential product offerings. First Insight then uses this information to determine what products have the greatest opportunity, which allows Randa to quickly evaluate its designs and base production and pricing on consumer inputs.“We are thrilled to be partnering with Randa, a company that has built its reputation on helping their retail partners adapt to changing global economies, shifting channels of distribution and new materials innovation in order to recommend the right products,” said Greg Petro, chief executive officer and founder of First Insight. “We are helping Randa build on this reputation by bringing a direct connection to consumers and a window into their changing demands, reducing risk and bringing greater confidence to new product decision-making while matching consumer pricing expectations.”First Insight also works with brands including Camuto Group and Eddie Bauer.
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.
In honor of Rihanna’s 30th birthday, we took a look back at an interview with the Barbados-native when she was just 18 years old. Here, she talked about her second album, “A Girl Like Me” in 2006. “I want to be me. I want people to fall in love with who Rihanna is, and that’s why I want the album to be about me so people can really find out who this girl Rihanna is, because they only know the ‘Pon de Replay’ girl.” Fast forward 12 years, and she’s released six more albums and has become a powerhouse in both the fashion and music industries. Happy birthday, @badgalriri 🎈(📷: Pavel Antonov) #wwdarchive