Randa, a men’s accessories wholesaler, is tapping First Insight for its consumer-driven predictive analytics.Starting this month, Randa will look to First Insight for design, buying and pricing decisions about the accessories it produces for its brands, retail partners and consumers.“We are dedicated to making our partners successful. Offering the right assortment through the right channel at the right price is critical for growth — and that requires timely and accurate information,” said David J. Katz, executive vice president and chief marketing officer of Randa. “We are excited about our partnership with First Insight because their predictive analytic platform will enable us to elevate the discussion we have with our retail and brand partners, make more informed recommendations based on direct feedback from consumers and drive better business results and increased consumer satisfaction.”First Insight’s analytics are based on its online social engagement tools that gather real-time preference, pricing and sentiment data on potential product offerings. First Insight then uses this information to determine what products have the greatest opportunity, which allows Randa to quickly evaluate its designs and base production and pricing on consumer inputs.“We are thrilled to be partnering with Randa, a company that has built its reputation on helping their retail partners adapt to changing global economies, shifting channels of distribution and new materials innovation in order to recommend the right products,” said Greg Petro, chief executive officer and founder of First Insight. “We are helping Randa build on this reputation by bringing a direct connection to consumers and a window into their changing demands, reducing risk and bringing greater confidence to new product decision-making while matching consumer pricing expectations.”First Insight also works with brands including Camuto Group and Eddie Bauer.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim