By  on November 8, 2016
The Knot Standard shop in Bloomingdale's

The opening of the first Knot Standard in-store shop at Bloomingdale’s last week indicates a new avenue for growth for the men’s custom-apparel brand.

The 125-square-foot shop at the department store’s 59th Street flagship in Manhattan allows customers to digitally design their own suits on a large, in-store touch screen or iPad. As a result, the shop carries no inventory but instead relies on stylists and a 54-inch touchscreen to complete the orders.

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