The opening of the first Knot Standard in-store shop at Bloomingdale’s last week indicates a new avenue for growth for the men’s custom-apparel brand.The 125-square-foot shop at the department store’s 59th Street flagship in Manhattan allows customers to digitally design their own suits on a large, in-store touch screen or iPad. As a result, the shop carries no inventory but instead relies on stylists and a 54-inch touchscreen to complete the orders.Dan Leppo, Bloomingdale’s executive vice president and general merchandise manager of men’s and home, said the concept is a welcome addition to the store’s men’s offering. “Knot Standard brings excellent custom product and a unique, best-in-class customer experience to our men’s floor,” he said.John Ballay, chief executive officer and cofounder of Knot Standard, said the shop represents “a fusion of the two business channels that already exist.” Knot Standard operates seven showrooms around the country where customers can create their own garments. It also operates a virtual studio online where shoppers can browse the brand’s 1,000-plus fabrics and digitally apply them to a 3-D model to create their own look.Ballay said that if the shop in Bloomingdale’s is successful it will spark “a very ambitious rollout” in the future.“We’ve been talking about this concept for the better part of four years,” he said, “and we’re kicking it off with Bloomingdale’s.”Since the shop opened on Nov. 3, Ballay said it has garnered interest from both customers and the Bloomingdale’s associates. “We’ve seen an incredible level of interest from the staff that we may not have had with an off-the-rack brand,” he said.Although the deal is not exclusive to the department store, Ballay said Knot Standard feels a certain “loyalty” to Bloomingdale’s for being the first retailer to get behind the brand.Beyond that, Ballay said Knot Standard hopes to add showrooms to its fleet next year. “We’re overdue in Los Angeles,” he said. “And then everything else will be on a market-by-market basis.”Knot Standard was founded in 2010 and counts Traub Capital and Under Armour ceo Kevin Plank as investors.
“I design by visualization. I see things, and most of the time they’re not practical to actually make, and what I’ve found here, it’s like anything’s possible. This is the first time that I’ve made a sole unit in two months. That process usually would take six, so here’s a difference,” said @virgilabloh of the first sneaker sample he created for @louisvuitton, pictured here. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion (📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim
“I genuinely fell in love with water, I fell in love with Fiji, I fell in love with the whole life that we lived for those few months,” says @mrsamclaflin of filming for his new movie “Adrift” with @shailenewoodley. The 31-year-old actor spoke with WWD about his upcoming projects, meeting Jamie Dornan and working with co-star Woodley. #wwdeye (📷: @jamstoker)
3 years ago, fans of the late singer Aaliyah started calling for a collaboration with @maccosmetics. With the strength of social media — including mock ups of products — 25,000 people signed a Change.org petition for a limited-edition collection, and MAC couldn’t ignore the buzz. Tomorrow, MAC will unveil MAC x Aaliyah, a tribute to the singer who passed away nearly 17 years ago. Head to our stories to preview the new collection, which was worked on by Aaliyah’s family and inspired directly by her makeup bag. #wwdbeauty
Artistic director @clarewaightkeller will be dedicating @givenchyofficial’s fall 2018 couture show in Paris on July 1 to house founder Hubert de Givenchy, who passed away in March at age 91. Givenchy said the collection would be “an homage to his iconic creations, technique, and personal lexicon” and a “celebration of his timeless elegance and grace.” Head to WWD.com to read more. #wwdfashion (📷: Delphine Achard)
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)