The Heat System coats are being sold at Saks Fifth Avenue.
The collection will focus around bracelets and will be carried at Barneys New York and Beverly Hills stores as well as online.
The Australian suit brand will be the only clothing label at the downtown store.
Daniel Shapiro thought men’s activewear with a preppy point of view was missing from the market.
The new e-commerce site allows customers to place orders from anywhere in the world.
The 60-second film is being shown on the company’s web site.
The shop will be open from Sept. 23 through Oct. 31.
The footwear is available in 17 styles and is launching in stores and online this week.
The charity provides educational grants to military families.