The Michael Strahan franchise at J.C. Penney Co. Inc. continues to expand.Next week, the retailer's proprietary MSX by Michael Strahan collection will expand into underwear. The offering will include briefs, boxer briefs, long-leg boxer briefs, crewneck tees, v-neck tees and tank tops in a stretch cotton fabric. The line will have mesh breathable gussets on the boxer briefs, soft waistbands and no tags.They will be sold in the underwear department of 500 Penney's stores as well as online and will retail from $18 to $40 in small through 4XL."We expanded MSX by Michael Strahan into underwear and undershirts because it’s important to be comfortable, and stylish, everywhere," Strahan said. "The product is extremely soft and features a high-quality cotton stretch that is both supportive and breathable, allowing for constant comfort.”John Tighe, chief merchant, added: "Men have responded extremely well to the style and design of Michael Strahan’s brands, found only at J.C. Penney. He’s a valuable design partner and continues to give shoppers a reason to buy with us, which is why we decided to expand our partnership into briefs, boxers and undershirts. Our design and sourcing teams were able to incorporate premium, comfort-stretch fabrics, in manly colors, at an amazing value for a quality product that cannot be found anywhere else.”In 2015, Strahan, the former New York Giants defensive end and media personality, partnered with Penney's on a line of men’s tailored clothing and furnishings. The line has since been expanded into ath-leisure and shoes.
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