LONDON — Axel Arigato, the Swedish footwear and accessories brand that specializes in sneakers, will launch its first apparel range on Thursday, WWD has learned.As reported in August, the six-piece clothing range's minimal aesthetic takes its cue from the sneaker collection. Run by creative director Max Svärdh and chief executive officer Albin Johansson, the brand is known for its pared-back aesthetic and its "drop of the week" concept.RELATED STORY: Axel Arigato to Launch Clothing Capsule, Plans Expansion Into China >>Svärdh said launching apparel felt like a natural step to take after they introduced bags and unisex accessories last year."This first drop was a way of creating our own Axel Arigato persona," said Svärdh. "And how we see our customers styling our sneakers. It was a response to what I see around me today. I wanted to translate the same design ethos into the clothing, that is, to create products that aren't too abstract or conceptual. It needs to be functional and it needs to be worn by someone real. I realized afterward that the hoodie is an important piece in the collection. It's like the new type of uniform."While the brand produces new sneaker styles each week, Svärdh said the company doesn't plan to produce traditional seasonal collections. "We aren't in a place to release a new piece of clothing every week as we do with our sneakers," said Svärdh. "So we will capsule the collections and work with several drops to still keep a fresh flow of products."The men’s clothing range consists of sweatshirts, trousers, hoodies and T-shirts. The hoodie and sweater will be available in five colors, while the trousers are done in different fabrics. Prices range from 60 pounds, or $73, for a T-shirt to 120 pounds, or $146, for trousers. It will be sold in-store and on the brand's web site."The first drop keeps both the color palette and the materials simple," said Svärdh, "allowing its prints and detailing that decorates subtle parts of the garments to speak for themselves. We are very much drawn to embroidery, which is something that will be incorporated even more in several upcoming drops."RELATED STORY: Axel Arigato Launches Small Leather Goods >>The label opened its first global flagship in August in London. Located in Soho's Berwick Street, the store carries the full range of men’s and women’s shoes, accessories and clothing as well as a selection of magazines, books, posters and objects.RELATED STORY: Axel Arigato Opens First Flagship in London >>Johansson will be speaking at WWD's Men's Wear Summit in New York on March 21 at 1 Hotel Brooklyn Bridge. Other panelists include designer Tim Coppens, Matchesfashion.com's Ulric Jerome, Lacoste's Joëlle Grünberg and ComplexCon's Aaron Levant.Launched in 2014 by Svärdh and Johansson, the brand is also sold at Harvey Nichols and Le Bon Marché.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim