LONDON — Axel Arigato, the Swedish footwear and accessories brand that specializes in sneakers, will launch its first apparel range on Thursday, WWD has learned.As reported in August, the six-piece clothing range's minimal aesthetic takes its cue from the sneaker collection. Run by creative director Max Svärdh and chief executive officer Albin Johansson, the brand is known for its pared-back aesthetic and its "drop of the week" concept.RELATED STORY: Axel Arigato to Launch Clothing Capsule, Plans Expansion Into China >>Svärdh said launching apparel felt like a natural step to take after they introduced bags and unisex accessories last year."This first drop was a way of creating our own Axel Arigato persona," said Svärdh. "And how we see our customers styling our sneakers. It was a response to what I see around me today. I wanted to translate the same design ethos into the clothing, that is, to create products that aren't too abstract or conceptual. It needs to be functional and it needs to be worn by someone real. I realized afterward that the hoodie is an important piece in the collection. It's like the new type of uniform."While the brand produces new sneaker styles each week, Svärdh said the company doesn't plan to produce traditional seasonal collections. "We aren't in a place to release a new piece of clothing every week as we do with our sneakers," said Svärdh. "So we will capsule the collections and work with several drops to still keep a fresh flow of products."The men’s clothing range consists of sweatshirts, trousers, hoodies and T-shirts. The hoodie and sweater will be available in five colors, while the trousers are done in different fabrics. Prices range from 60 pounds, or $73, for a T-shirt to 120 pounds, or $146, for trousers. It will be sold in-store and on the brand's web site."The first drop keeps both the color palette and the materials simple," said Svärdh, "allowing its prints and detailing that decorates subtle parts of the garments to speak for themselves. We are very much drawn to embroidery, which is something that will be incorporated even more in several upcoming drops."RELATED STORY: Axel Arigato Launches Small Leather Goods >>The label opened its first global flagship in August in London. Located in Soho's Berwick Street, the store carries the full range of men’s and women’s shoes, accessories and clothing as well as a selection of magazines, books, posters and objects.RELATED STORY: Axel Arigato Opens First Flagship in London >>Johansson will be speaking at WWD's Men's Wear Summit in New York on March 21 at 1 Hotel Brooklyn Bridge. Other panelists include designer Tim Coppens, Matchesfashion.com's Ulric Jerome, Lacoste's Joëlle Grünberg and ComplexCon's Aaron Levant.Launched in 2014 by Svärdh and Johansson, the brand is also sold at Harvey Nichols and Le Bon Marché.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion