Brett Johnson is taking the plunge into retail.The designer, who launched his eponymous men’s wear collection in 2013, will open his first store in SoHo on Thursday.The unit at 109 Mercer Street between Prince and Spring Streets, will have 1,600 square feet of selling space and around 1,400 square feet devoted to showrooms and offices. There will be a soft opening this week and a grand-opening party is scheduled for Oct. 12.Johnson, who was formerly based in Virginia, has relocated to New York to be closer to the business.“For us, it’s just easier to control everything from out of the store,” he said. “Our clientele is primarily based in New York, so it just made sense.”Johnson, the son of Black Entertainment Television founders Robert and Sheila Johnson, got his start designing his own interpretation of the Nike Air Force One sneakers and then branched out into apparel. The Brett Johnson line of outerwear, knitwear, woven shirts and trousers are all manufactured in Florence.The collection has been sold at Neiman Marcus as well as a handful of specialty stores in the U.S. He said the best-selling items are outerwear and knitwear, but the store will also offer made-to-measure, a category that he expanded into last season.Although Johnson realizes that operating a retail store in such challenging times is not going to be easy, he’s confident that he will be successful. “With all the struggles in the luxury segment, we haven’t been hit too much,” he said.Johnson is known for his sartorial-infused collection of modern men’s wear classics.
Exclusive: @isabelmarant and @lorealmakeup have teamed up to create a capsule makeup collection. "She is rather natural in the day but doesn't have time to go back home before going out [in the evening] and redo her entire beauty look," said Marant on the 5 products included in the collection, which will launching in September. Read @jenniferbethweil's interview with the designer on WWD.com. #wwdnews #wwdbeauty
After 17 years, Tomas Maier is leaving @bottegaveneta. “I am deeply grateful to him and I personally thank him for the work he accomplished, and for the exceptional success he helped to achieve,” said François-Henri Pinault, head of parent company @kering_official. Head to WWD.com for more on his departure. #wwdnews #wwdfashion (📷: Davide Maestri)
@shaymitchell is no stranger to teaming up with beauty brands, but she’s made her latest partnership official: She’s signed with @buxomcosmetics as global creative brand ambassador, WWD learned exclusively. Mitchell and Buxom will collaborate on campaign development, social media strategy and content and new product and shade development. Read more on WWD.com. #wwdbeauty (📷: @clint_spaulding)
Today we’re at the WWD Retail 20/20 Forum where industry leaders will be talking about the future of shopping for fashion, footwear and beauty. Tune in on Instagram Live at 9 am and 3:30 pm to hear from two of our speakers –– @therealreal’s Rati Levesque and @bandier’s Stephen Ippolito. #wwdsummits (📷: @elizaflorendo)
Seen last night at @coach’s launch party for “Life Coach,” an interactive pop-up in Soho: @joansmalls. Open now, visitors of the pop-up can engage in themes of “creativity and self-expression,” through tarot, carnival games, live performances and art. See the rest of the party pics on WWD.com. #wwdeye (📷: @vnina)
“We figure there’s enough cynicism to go around the world right now let’s go out there and be ourselves, let’s be enthusiastic, let’s have positive energy, which is something I think a lot of people really want and need right now,” said musician @joshgroban ahead of hosting the Tony Awards with @sarabareilles. Read @leighn’s interview with Groban on how he picked his look for the night, his next record and more on WWD.com. #wwdeye #tonyawards (📷: @vnina)
“Rock as an attitude and not a uniform. Street as a style and not just clothing. Sportswear as the new normality,” @paul_surridge said of his first @roberto_cavalli men’s wear collection, previewed here. The British designer joined the brand as the creative director in May 2017, and is gearing up to unveil his debut for the label with a runway show at the Florence Charterhouse on June 13 at #PittiUomo. Head to WWD.com to read more about his collection and see more sneak peek photos. #wwdfashion (📷: @simonelezzi)