PARIS — Brioni has charged Fabrizio Malverdi, its new chief executive officer, with accelerating the international expansion of the elite Italian tailor following a period of turmoil, WWD has learned.Brioni parent Kering said Malverdi, most recently ceo of Agent Provocateur, would assume the management helm on April 18 and report to Jean-François Palus, Kering’s group managing director.This confirms a report in WWD on Feb. 28 that Malverdi was in line to succeed Gianluca Flore, who exited the role last month.Malverdi is perhaps best known for his stints as managing director of Dior Homme and as ceo of Givenchy, where he accrued expertise in the high-end men’s wear market.At Brioni, he will be tasked with repositioning the brand and bringing stability. The company has been in a state of flux after going through two creative directors in less than a year, confounding some customers and retailers. Issues linked to positioning, pricing and communication also weighed on the brand, as did a rationalization of its workforce at its headquarters in Penne, Italy.Flore, a former Bottega Veneta executive, joined Brioni in November 2014 and handpicked Brioni’s former creative director Justin O’Shea, a women's retail executive who had no design experience. O'Shea abruptly departed the company last October after only six months. During his brief tenure, he steered Brioni away from its heritage and made changes that observers believed were not in sync with the brand, such as tapping Metallica for the label’s fall 2016 ads.An Italian national, Malverdi has an international profile. He became managing director of Dior Homme in 2011, marching the brand further upscale; ramping up selections of formalwear, leather goods and shoes, and expanding the brand’s store network.He spent a decade at LVMH Moët Hennessy Louis Vuitton, recruited from the Mariella Burani Fashion Group to become managing director of John Galliano. Malverdi left John Galliano to become ceo of Givenchy, which logged strong sales and profitability under his leadership, before returning to Dior.An ebullient and driven executive, Malverdi started his fashion career in Italy working with brands including Vivienne Westwood, Martin Margiela and Calvin Klein Collection at Staff International.Last year, Malverdi joined Agent Provocateur and immediately started making plans to steady the business, closing underperforming stores, laying off staff and phasing down its diffusion line, L’Agent.Earlier this month, Agent Provocateur found a new owner in Four Holdings, the London-based fashion distribution and retail company.The ailing luxury lingerie brand was placed into administration, or bankruptcy protection, shortly before the sale, as reported.
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)
Discovery is collaborating with British pop artist @philipcolbert on a new line of clothing and accessories called Discovery Shark. The collection, which will launch next summer for Shark Week’s 30th anniversary, features a whimsical line of women’s and men’s bomber jackets, sweatshirts, bags and more. #wwdfashion
“I’m always a big champion of a female rapper, and I’m glad to see a new voice that feels unique and authentic that’s coming up, and I think we’re going to see more great things from her,” said @itsjeremyscott about @iamcardib, who performed at @moschino’s Art Basel Miami Beach party last night. #wwdeye (📷: @lexieblacklock)
@janellemonae’s “What’s Your Frequency?” room in @refinery29's #29Rooms made its debut this week at the opening of the Los Angeles art exhibit. “It’s about the ongoing conversation around mass surveillance, the weaponization of technology and cultural uniformity. My space was created so that we can come together and talk about the complexities of our humanity,” said Monáe. #wwdeye (📷: @bucknerphoto)
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)