Dior Homme Opens New Store in South Coast Plaza

Dior Homme is maintaining its expansion, opening its seventh store in the U.S. at South Coast Plaza.

Owned by LVMH Moët Hennessy Louis Vuitton and overseen by creative director Kris Van Assche, the luxury brand plans to unveil a clean, modern storefront in Costa Mesa, Calif., on Tuesday. The men’s store joins the Christian Dior boutique for women that opened its doors in 2010. In the past seven years that location has secured a spot as one of the brand's top 10 doors selling women’s fashion, buoyed by business from regional customers as well as international traffic.