By  on March 14, 2017
An Ermenegildo Zegna Atelier Bespoke look

MILAN — “This is a dream come true.” Describing the launch of Ermenegildo Zegna's first bespoke service, an upbeat Gildo Zegna, chief executive officer of the family-owned company, said he had been mulling the idea of the project for years. Working with artistic director Alessandro Sartori allowed the brand to finally turn the concept into reality.

The service is offered out of an atelier in a historical palazzo in Milan on central Via Bigli, with a separate entrance that ensures privacy, but that is also connected to the men's wear brand's Via Montenapoleone flagship. "This is the ideal venue," said Zegna on Tuesday, opening the doors of the sophisticated location, which covers 1,155 square feet, and is decorated with a Pietro Russo console; armchairs and a large wooden table by Ignazio Gardella; a metal armoire by Massimiliano Locatelli; lamps by Fontana Arte, and a rug inspired by Giò Ponti. Geometric decors pay homage to the storied Villa Necchi Campiglio in Milan and the interiors hark back to the Fifties.

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