MILAN — Forall SpA is beefing up its executive ranks. Maurizio Beffa was appointed chief commercial officer of the Italian men's wear group, while Bryan La Vine was tapped as managing director of Forall USA.Beffa is in charge of overseeing the wholesale and retail divisions of the Pal Zileri brand and to expand that business globally. Most recently, Beffa held strategic commercial retail and wholesale posts at Belstaff and Tod's Group.La Vine is joining Forall's New York subsidiary from Bergdorf Goodman to help boost the U.S. market, which is considered key for the growth of the company. He reports to Beffa.Before Bergdorf Goodman, La Vine was a top-level executive at Amazon.com and Barneys New York.The two appointments reflect a new path charted by Forall owner Mayhoola Group to develop its business around the world. Last October, Giovanni Mannucci joined as chief executive officer from Boglioli, succeeding Paolo Roviera, who went to head Corneliani.In July last year, Mayhoola took full control of Pal Zileri through the acquisition of 100 percent of parent company Forall Confezioni SpA, representing the fund’s commitment to expand the brand in the long-term.The investment vehicle backed by a private investor group from Qatar first took a 65 percent stake in Forall in 2014. Arafa Holding held the remaining 35 percent of the firm. Financial details of the transaction were not disclosed.The Qatari investors also own Valentino and Balmain and have a stake in Anya Hindmarch.Founded in 1980, the Quinto Vicentino, Italy-based Pal Zileri was previously owned by a group of Italian entrepreneurs, including the Barizza, Bellet, Miola and Ghiringhelli families, along with the Egyptian Arafa Holding. Mayhoola bought its 65 percent stake in the company from the Italian investors.In the Eighties, Forall collaborated with Luciano Soprani, Verri, Antonio Fusco, Krizia, Trussardi and Moschino to produce and distribute their men’s lines. The company went on to expand in the Nineties and developed Pal Zileri into a classic, highly crafted brand that employs top fabrics ranging from cashmere and guanaco to vicuña and is available in more than 70 countries.Creative director Mauro Ravizza Krieger, who has worked with Caruso, Loro Piana, Herno and Luciano Barbera and whose first collection for Pal Zileri bowed in January 2015, was tapped to revamp the label.Pal Zileri collections are made in Italy. The company leverages one production unit in Quinto Vicentino, Italy.
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