By  on May 31, 2018

Isaia is setting up shop in the capital of Italy.On Friday, the Naples-based luxury men's brand will open its first store in Rome. Located at 68 Via Bocca di Leone, the boutique is the company's third store in its home country, following Milan and Capri. It is located near the base of the city's historic Spanish Steps.The 2,152-square-foot store was designed by Ferrari Architetti and decorated with art and artifacts sourced by interior designer Alberta Saladino, including furniture and design features from the Bay of Naples.Gianluca Isaia, chief executive officer and third generation of the brand, said: "We are proud to bring our Neapolitan heritage and personality to Rome. For the brand, it is a great moment to have a home in one of the oldest cities in existence with such a rich history."The store is divided into five main areas that highlights its assortment of sportswear, tailored clothing, a made-to-measure room, an open tailor shop, and a “Vesuvio” VIP room. The store features a pool table and a red lacquered piano, details that have been used at the company's other stores around the world as well.The Rome store is located on the ground floor of a historic 17th-century palace built in phases, with the last important renovations occurring in the 19th century. It includes many of the building's original details including vaults and the wooden front door.Isaia will host an event and dinner in Rome tonight to celebrate the store.

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