Attire House combines a men's store, barber and cocktail bar under one roof.
HONG KONG – With its combined haberdashery, barbershop and cocktail bar, Attire House is Hong Kong's newest dapper destination.Situated on the 29th floor of an office building with sweeping views of the city, the space is decked out with the best of British bespoke from Anderson & Sheppard, Turnbull & Asser, Neapolitan masters Finamore and Salvatore Piccolo, and Japanese shoemaker Guild of Crafts – to name just a few. The adjoining barbershop Herr, a hip Seoul transplant, takes care of grooming needs, while upstairs is Bar De Luxe, Attire House's collaboration with the Tokyo cocktail joint Bar High Five.The concept was launched by Brandon Chau, an ex-barrister who hails from a high-society family in Hong Kong, and Roger Chan, who helped debut E. Marinella on the Hong Kong scene a few years ago. They've now folded the tie maker's freestanding shop in the city into the Attire House assortment, where it is available exclusively. The emporium also has its own private-label line, which sells a two-piece suit for about 8,000 to 9,000 Hong Kong dollars, or $1,000 to $1,160 at current exchange.RELATED: Warren Buffett Reveals Longstanding Love of Chinese Suit Maker>> Attire House's arrival in December has drawn many comparisons to The Armoury, which has been setting the bar in the city for stylish men's clothing since 2010. As it happens, The Armoury is also moving toward offering more of a lifestyle component. Although its next – and fourth – store will not have a salon, by April it will be opening up in the Mandarin Oriental Hong Kong, next to the hotel's famed barber shop.Chau called The Armoury "pioneers" and has been among its customers since the beginning. But in his view, Attire House takes on a more British aesthetic, reflecting his own schooldays in the U.K. "Their style is pretty much Italian in all variations," he said. "For me, that's not the full picture of classic men's wear."[caption id="attachment_10835607" align="alignnone" width="1024"] Attire House sits on the top floor of an office building in Central.[/caption]Although Hong Kong retail sales have registered a nearly two-year decline, with the luxury segment hit hardest, Chau said the niche curation and lifestyle proposition should help it withstand the challenging market. He also pointed to the benefits of being located in an office building in Central as opposed to a shopping mall. It may not get passerby traffic, but pays considerably less rent than if located in the Landmark across the street.RELATED: Mezlan Opens New York Flagship>>Attire House is not the only novelty in men's wear in Hong Kong. Less than a 10-minute walk away from Attire House is bespoke tailoring workshop Magnus & Novus. Launched by Ethan Rye last July, it offers bespoke pieces for the full spectrum of a man's wardrobe, from formal suiting to business attire and leisure pieces.The label distinguishes itself with what Rye terms "scalable fine craft." Everything is done in-house by Magnus & Novus' workshop of 12 tailors based in Shenzhen, China.Rye observed that Asian tailors who don't outsource their production are an increasing rarity these days, and those that do often work as a husband-and-wife duo, substantially limiting their output. While it is true that many vaunted European tailors are holding more trunk shows in Asia, multiple fittings could mean a wait of several months to up to half a year for a customer. Magnus & Novus offers a two-week turnaround while working with premium European fabrics from companies such as Holland & Sherry and Scabal.[caption id="attachment_10835909" align="alignnone" width="1024"] Magnus & Novus provides bespoke men's tailoring.[/caption]"A Savile Row tailor 200 years ago they made – say – 30 suits a month," Rye said. "They still make 30 suits a month [because] their labor force is still based in the basement of their own shop. There's 20 people there. It doesn't change. But the prices change, you see. We don't like the fact that pricing is inflated, based on a limited and non-innovative labor force. We're looking to find ways to innovate and scale."Rye said that his business model is something that is only possible in Asia, due to dying interest in entering the trade in the west. "This could not happen in Paris. I asked my customer: 'Would you ever send your child to learn to be a shoemaker or a cobbler in Paris?' Beautiful French shoes sell for significant amounts of money, but would the middle class or upper class send their children to produce products that they would then buy? No one wants to get into fine craft in the U.K. or France," he said.RELATED: Influx of Outlet Shopping Hits Hong Kong>>Rather, Rye believes the India and China will be key countries for the artisanal trade looking ahead.Entry-level prices for business suiting from Magnus & Novus start at 11,000 Hong Kong dollars, or $1,400, although most customers spend between 15,000 to 20,000 Hong Kong dollars, or $1,900 to $2,600. Magnus & Novus is also part of the recently launched made-to-measure program at Lane Crawford."We want to become the finest tailoring workshop in China, and perhaps the world," Rye said.
There'll be no rest for those headed to Europe for men's, as Paris just closed the gap with Milan. According to a provisional calendar released by the Chambre Syndicale, Paris Men's Week will now open a day earlier on January 16. See new highlights on the official lineup on WWD.com. #wwdnews #wwdfashion (📷: @kukukuba)
BREAKING: Jonathan Saunders is leaving @DVF. The designer has resigned from his position as chief creative officer of Diane von Furstenberg, the company said in a statement on Friday. At the time of his hire, von Furstenberg said Saunders’ arrival symbolized and facilitated her stepping back from the day-to-day duties that occupy the work of a full-time creative director. The British designer joined DVF in May 2016 and was in charge of all product categories. #wwdnews
For @versace_official’s spring ad campaign, the brand emphasized the archival prints from the spring tribute collection dedicated to the late Gianni Versace. Closing out the show were five of Gianni’s favorite models: Cindy, Naomi, Carla, Helena, and Claudia. Bowing on December 18, the new campaign is yet another tribute to supermodel-dom as the images by Steven Meisel are fronted by @iamnaomicampbell, @cturlington, @gisele and more. #wwdfashion
Four-time Oscar-nominated actress Annette Bening has been waiting 20 years to play Gloria Graham in "Film Stars Don't Die in Liverpool," which will be released on December 29. The movie about Graham – a Hollywood star known for her controversial relationship with a younger Englishman named Peter Turner – is based off a memoir Turned wrote. "She felt vulnerable to him, because she loved him, she really did love him. And anyone that we really truly are in love with, we re vulnerable to in a very deep way," said Bening. Read our full interview with the modern icon of an actress on WWD.com. #wwdeye (📷: @ninebagatelles; Styled by @cristinaehrlich)
The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
Known for her work with @victoriassecret, 25-year-old model @georgiafowler is raising her profile in Hollywood. Fowler stars in @vincecamuto’s holiday campaign, which launched in partnership with “Pitch Perfect 3.” “Almost every shoot with Vince Camuto, I’ve had to face a fear…It was definitely a challenge. I’m so grateful for it, though. I’ve always wanted to be a pop star, so that was the perfect chance,” Fowler said. Head to WWD.com to read about Fowler’s experience modeling, including at the #VSFashionShow, and her relationship with Nick Jonas. #wwdeye (📷: @jilliansollazzo)
EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)