MILAN — On Thursday, Pitti Immagine presented the complete schedule of Florence-based international men’s wear fair Pitti Uomo, running Jan. 9 to 12 at the Fortezza da Basso venue.The trade show will boost the number of special projects, shows and events for its 93th edition. According to Pitti Immagine, 1,230 companies will present their fall collections at the fair, 541 of which coming from abroad. Among the exhibitors, 227 are the companies returning or attending the trade show for the first time.The Karl Lagerfeld and Corneliani brands will return to the event to unveil the men’s fall 2018 collections at the Sala dell’Orologio in the Costruzioni Lorenesi venue and in the Sala delle Grotte space, respectively. Corneliani will also showcase its CC Collection Corneliani lineup in the Sala Ottagonale area.Other returning brands include Italian footwear label Fratelli Rossetti, Paul & Shark and Pepe Jeans London, which will celebrate its 45th anniversary presenting a new denim treatment. Woolrich will also host an installation and unveil a movie retracing its heritage during the trade show.As reported, Brooks Brothers will fete its 200th anniversary at Pitti Uomo, staging its first fashion show at the Salone dei Cinquecento in the Palazzo Vecchio, along with a retrospective of the history of the brand.Another key appointment will involve Japanese labels Undercover by Jun Takahashi and Takahiromiyashita The Soloist, which have been named this edition’s guest designers brands. They will showcase back-to-back fashion shows at the Stazione Leopolda on Jan. 11.Italian designer and DJ Dorian Stefano Tarantini will debut M1992, the new moniker of his Malibu 1992 label, with a special event, while emerging talent Luca Magliano, winner of the “Who’s on Next? Uomo 2017” competition, will host a fashion show as part of the Pitti Italics program, which supports young designers.Additionally, the International Woolmark Prize for men’s and women’s wear will be presented at Pitti.Finland will be the featured guest nation and includes eight brands in a special area on the lower level of the Spazio Carra. Concept Korea, which focuses on brands from South Korea, will return once again, and Fear of God and Buscemi will set up a temporary shop at the Palazzo Gerini during the show.Ath-leisure will be spotlighted with the “Athlovers @ Polveriera” project, developed in collaboration with the Italian Reda textile mill. Five international brands — Isaora, 42.54, Aeance, Dyne and Gr1ps — will create collections using fabrics of the Reda Active line.In addition, designer Damir Doma will host a fashion show to unveil his second collaboration with Italian sportswear brand Lotto.Simultaneously, in the streets of Florence, Gucci will lift the veil on its Gucci Garden — comprehensive of a store, restaurant by Michelin-starred chef Massimo Bottura and exhibition area curated by critic Maria Luisa Frisa — while Moncler and Ermanno Scervino will inaugurate their new stores. Additionally, Florence design school Polimoda will hold lectures on costumer experience with the attendance of Barneys New York’s svp and divisional merchandise manager of women’s accessories Sarah Blair and director of customer experience Christopher Lacy.For this edition, Pitti Uomo’s organizers were inspired to the world of cinema in conceiving the fair’s layout and communication. Themed “Pitti Live Movie,” each section of the location will be reinterpreted as movie genres, with dedicated film posters and cinema seats featured at the venue.A short clip will flank the images in promoting the trade show on social media. In particular, Pitti Uomo’s organizers said they will exploit Instagram’s live stories features to create further buzz.Last year, Pitti Uomo’s January edition drew 36,000 visitors, counting over 24.300 international buyers.According to organizers, the upcoming edition will be also enhanced by the positive economic momentum of the country’s textile and fashion industry, as shown by the research released by the Italian fashion and textile consortium SMI Sistema Moda Italia.According to data elaborated on the base of about 100 companies’ figures, sales in the first quarter of the year were up 1.3 percent for textile firms and 3.6 percent for the fashion ones. The second quarter confirmed the positive trend, with fashion companies’ sales accelerating up 6.7 percent with an overall increase of 3.8 percent. The third quarter consolidated the figures, with 0.4 percent and 1.2 percent increases for textile and fashion firms, respectively.Data provided by the Italian National Institute of Statistics showed that, in the first seven months of the year, exports of textile and fashion products were up 2.4 percent to 17.9 billion euros, compared to the same period last year.In particular, the total exports toward European countries rose 1.7 percent while those directed to the extra-European markets were up 3.3 percent.Among the European destinations of Made in Italy products, the best-performing proved to be Germany, the U.K. and Spain, which were up 1 percent, 3.8 percent and 5.7 percent, respectively.Exports to the United States — third destination of Italian products — slowed down 0.6 percent, but significant, double-digit increases were registered by the Chinese and Russian markets, up 11.5 percent and 13.4 percent, compared to the same period last year. South Korea also resulted an appealing market for Italian companies, which saw their exports to that country rise 5 percent.In the same period, Italian imports, especially of Chinese, French and Spanish products, were up 1.9 percent to 12.4 billion euros.
For its next men’s wear collection, @roberto_cavalli will show as a special guest at #PittiUomo, running from June 12-15. The brand, which has Florence in its roots, will relaunch its men’s wear collection, which will be presented separately from women’s wear for the first time since Paul Surridge was appointed creative director in May. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.