Ralph Lauren Purple Label for spring 2017


Ralph Lauren is quietly making a return to the official calendar for New York Fashion Week: Men’s.

After being absent since the inaugural season in July of 2015, the designer on Tuesday sent out invitations for the showing of his Purple Label fall collection on Feb. 1. The line, which has been presented in Milan in the past, will be shown privately by appointment at the company’s Madison Avenue headquarters.

The official calendar for NYFW: Men’s shows the company holding appointments on Wednesday, Feb. 1 and Thursday, Feb. 2, the last two days of the four-day event. The e-mailed invitation, however, was only for the first day, and offered slots between 9:00 a.m. and 6:00 p.m.

Ralph Lauren participated in the first edition of NYFW: Men’s by showing his Polo collection during the official show dates. But Purple Label, the brand’s most luxurious offering, was shown in Italy. That presentation in a luxury palazzo in Milan marked the designer’s return to the official men’s calendar after a 12-year absence.

Although his presentations are generally extravagant with the showroom filled with models and separate rooms for the designer’s different brands, Lauren eschews runway shows for men, saying that he prefers buyers and editors to be able to get up-close-and-personal with the line at a presentation.

The company declined to provide any further comment on the news of Lauren’s return on Tuesday.

In 2015, Ralph Lauren Black Label men’s wear was absorbed into the Purple Label collection and the price points were slightly broadened to incorporate a tiered pricing strategy. The RLX performance-skewed line is no longer a stand-alone collection either, but the company still has separate Denim & Supply and Double RL lines, according to its web site.

NYFW: Men’s will be held from Monday, Jan. 30 through Feb. 2 and will feature some of the industry’s biggest names including Joseph Abboud and Billy Reid on the first day, Hugo Boss on Tuesday, the inaugural showing of Raf Simons’ namesake line on Wednesday and Tim Coppens and John Varvatos on Thursday.

load comments
blog comments powered by Disqus