Robert Geller wants to reach a bigger audience.The German-born men’s wear designer is teaming up with apparel subscription service Five Four on a limited-edition capsule collection, which will launch in March.The collection, which consists of 45 pieces, includes minimal basics with subtle details such as a color-blocked button-up shirt, cotton shorts with exposed pocket seams and a crew neck T-shirt with a thin panel of fabric on the sleeves.Only Five Four subscribers, who pay $60 dollars a month for a box of two to three pieces, will have access to the collection. Every member will receive items from the line, which will be chosen by styling associates at Five Four. The assortment, which will only be available in March, will also include limited-edition pieces that will be sold on the e-commerce site. Button-up shirts retail for $65; T-shirts retail from $35 to $45; jackets are priced at $88, and jeans retail from $78 to $88.“They are a great company and they have such a huge reach to an audience that I don't really reach,” said Geller, who is currently sold at retailers including SSENSE, East Dane and Barneys New York. “We started talking and thought it would be a great idea to try to challenge myself at that price point and really create something great for a whole new audience and introduce them to our brand.”Five Four, which has also collaborated with Mark McNairy and Marvel Comics, started as a streetwear brand in 2002 before transitioning to a contemporary men’s wear subscription model service in 2012. According to Andres Izquieta, Five Four’s cofounder and chief executive officer, the business is growing rapidly at around 80 percent year over year. Izquieta forecasts $50 million in sales this year.
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.
@beyonce chose a custom gown by @falgunishanepeacockindia for mother @mstinalawson 's second annual Wearable Art Gala last night. The gown, which took 10 days to make, was inspired by Nubian warrior queen Amanishakheto. Reporting by @hernameislex . #wwdeye 👑 🐝#beyonce
After dressing @justintimberlake for his Super Bowl halftime performance last month, @stellamccartney has designed the star’s "Man of the Woods" tour wardrobe. Timberlake will be wearing a mix of pieces from McCartney’s fall men's collection as well as custom designs and items from his own closet. #wwdfashion