MILAN — Slowear, a Venice-based company of Made in Italy men’s heritage brands, will host a pop-up exhibition devoted to augmented reality during Milan Men’s Fashion Week.Named “Reality, Expanded” and developed in collaboration with the Italian edition of Wired magazine and Alchemica — the original AR exhibition by Alkanoids studio — the exhibit aims to bridge fashion and technology.To be staged at Slowear’s showroom in central Milan on June 18, the pop-up will house a special AR installation dedicated to the brands manufactured by the company. These include Incotex casual pants, Zanone high-end knitwear, Glanshirt casual shirts, Montedoro outerwear and Officina Slowear accessories and footwear.“Behind our clothes there are many different stories to tell: stories about their long and complex production process, about the people who made them, about the brands and the ideas that gave them shape,” said Slowear president Roberto Compagno. “These stories epitomize the core values of Slowear, yet conveying them effectively is no easy task. Using augmented reality might be a creative and compelling way for showing our customers what happens behind the scene.”In addition, the exhibition will showcase 32 illustrations suspended between the virtual and the physical worlds. Visitors will have the opportunity to add movement and sound to the static artworks and enjoy the augmented illustrations by downloading the Aria app and framing the images with their smartphones.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim