Underwear brand 2(x)ist is trying out collaborations.The company has teamed with Mr Turk, a men’s contemporary line, on a holiday collection that will be sold exclusively on 2(x)ist’s e-commerce site and within Mr Turk’s eight boutiques in the U.S.“I think that collaborations are becoming even more relevant in the marketplace and it’s a great way to connect brands that have synergies and an overlapping consumer base,” said Tom Speight, the president and chief executive officer at 2(x)ist. Mr Turk is known for the use of unique prints and textures and we are known for our well-fitting underwear and loungewear. We speak to that Millennial consumer who likes fashion and is not afraid to be bold.”The collection, which includes 12 stockkeeping units, is made up of popular 2(x)ist silhouettes in Mr Turk prints. It includes loungewear, underwear, onesies and special pieces like a smoking jacket-inspired robe. There will also be gift sets, that are new for 2(x)ist. Most of the collection is under $100, but certain items like the sleeping jacket will retail for $400.According to Speight, the goal is to broaden distribution for spring 2019.“We want to control what it looks like first and foremost and tell the story in an incredibly effective way,” said Speight.Speight added that what continues to drive 2(x)ist’s business is its focus on prints and color. But its inclusive marketing efforts, which will be more apparent this year, are also helping push the brand forward. The company will launch a campaign that features a diverse cast of subjects this year. For the past couple years, 2(x)ist has been in expansion mode. It introduced women's in 2015 and has been on track to become a lifestyle brand.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion