Dayang Group, the world’s largest suit manufacturer, has invested in another custom men’s wear maker.InStitchu, an Australian made-to-measure start-up founded in 2012, will reveal today that it has received a $2.5 million strategic injection from the Chinese company to continue its expansion of showrooms around the world while also elevating the in-store and online experience.As part of the deal, Dayang will become the production partner for InStitchu, which opened its first showroom in New York last year. The company also operates six showrooms in Australia and New Zealand.In 2016, Dayang invested $30 million into the Canadian made-to-measure men’s brand, Indochino, a company with a similar business model. It also negotiated to become Indochino’s manufacturer following that investment.For InStitchu, the funds will allow the brand to more than double its showroom count to 15, the company said. The brand is targeting both the U.S. and Australia for growth.“The Dayang team share our vision that the future of men’s wear is made-to-measure, and in the belief that a meticulously crafted suit should be affordable,” said James Wakefield, cofounder and co-chief executive officer of InStitchu. “Dayang’s support will increase efficiencies across production and operations cycles, allowing us to be even more customer-centric. Their expertise coupled with our top-notch product and focus on retail expansion will allow us to bring InStitchu into the hands of even more customers.”Robin McGowen, his business partner and co-founder and co-ceo, added: “Dayang has been an innovator in men’s wear for years. We share a similar philosophy that men want more from their shopping experience, and strongly believe that an equally appealing online and off-line approach is the key to long-term, sustainable growth. Working with our new partners, we’ll be able to help more men around the world dress better, look better and feel better.”Dongmei Hu, ceo of Dayang Group, pointed to InStitchu’s ability to build a strong brand, provide a good shopping experience and attract a loyal customer base as reasons for its investment. “We’re looking forward to working closely with James, Robin, and the team to help InStitchu create a men’s wear experience custom-built for the 21st century.”InStitchu was founded high school friends, Australians McGowan and Wakefield, and is now one of the largest made-to-measure producers in Australia.
@beyonce chose a custom gown by @falgunishanepeacockindia for mother @mstinalawson 's second annual Wearable Art Gala last night. The gown, which took 10 days to make, was inspired by Nubian warrior queen Amanishakheto. Reporting by @hernameislex . #wwdeye 👑 🐝#beyonce
After dressing @justintimberlake for his Super Bowl halftime performance last month, @stellamccartney has designed the star’s "Man of the Woods" tour wardrobe. Timberlake will be wearing a mix of pieces from McCartney’s fall men's collection as well as custom designs and items from his own closet. #wwdfashion
@carmeloanthony is upping his fashion game once again, introducing a hat collection with @goorinbros. Called Fresh Greens by Melo x Goorin, the line consists of five unisex models, all of which are made in America from 100 percent wool. Each hat is lined with Anthony’s signature and the inscription “Knowledge of self, wisdom and understanding.” You can purchase the collection line at Goorin’s website as well as three off its stores in San Francisco, New York City and Las Vegas #wwdaccessories
“I am of tradition, but that doesn’t mean I have an old outlook on life,” Hubert de Givenchy told WWD in an interview in 1978. The legendary designer, who died last week at the age of 91, achieved wide success soon after launching his own couture boutique in the early ’50s, but he refused to pine for that time. For the first time since its original publication, read our interview with Givenchy on his awe for Audrey Hepburn and looking forward. Link in bio. #wwdarchives #fbf (📷: Pierre Schermann)
About last night: @alexachung and @supergausa toasted the launch of their capsule collection. “It’s the shape that I love, so rather than amend the last and make the sole crazy or do anything wild, we just did really subtle additions that I think make it look really luxe-y,” said Chung. #wwdfashion (📷: Marc Patrick)
Exclusive: @off____white’s @virgilabloh is launching an exclusive eyewear capsule collection @sunglasshut. The unisex collection, which is made up of three styles, first made its debut on the brand’s fall runway show in Paris. Get all the details on WWD.com – link in bio. #wwdnews #wwdfashion