Five Four has brought on a new type of collaborator.The digital men’s wear brand is known for producing capsule collections with fashion industry veterans including Robert Geller, Mark McNairy and Motofumi “Poggy” Kogi. But now they are pushing for more visibility by partnering with Chris Paul, a nationally recognized NBA player.Paul, who is a point guard for the Los Angeles Clippers, will appear in the brand’s summer campaign and will design a Five Four capsule collection to be released throughout the rest of the year. It will infuse Paul’s athletic sensibility with pieces that can be worn from day to night.“Chris has great personal style, he’s the biggest superstar athlete in Los Angeles and he’s a family man,” said Andres Izquieta, who cofounded Five Four with Dee Murthy. “His values are so on point with what we believe in and he’s had big challenges during his journey through life. We wanted to show how Five Four can help take you through your own journey.”Paul has had a partnership with Brand Jordan for the past 10 years, but this is the first time he has worked with a fashion company. He discovered Five Four when he first moved to Los Angeles and noticed fans wearing Lob City sweatshirts, which Five Four produced at one point, and it made an impression.“It wasn’t the typical fan paraphernalia and instantly I was drawn to the brand,” said Paul. “Ever since then I've had a great relationship with Andres and Dee. Five Four embodies the energy and lifestyle of Los Angeles. They are a part of L.A. culture. I’ve learned about the history of the brand and their commitment to being leaders in the Los Angeles fashion market and the subscription concept. I believe in them.”The campaign, which was produced in-house, will include 15- and 30-second TV spots that will air on networks including Spike TV, ESPN, Vice and Bloomberg. According to Murthy, for the past two years Five Four has aired TV commercials explaining what the brand is and how it works, but they wanted Paul’s campaign to have a bigger message.“TV has had a tremendous impact for us,” said Murthy. “It’s one of those things where everyone is walking away from TV and we’ve found a lot of opportunities to scale our message on this platform. So much focus has shifted to digital advertising and Facebook, but millions of Americans still watch TV every day.”Five Four continues to grow its concept — Five Four Club members pay $60 a month to receive a curated box of two or three items, but pieces can also be purchased à la carte. Last July it launched a stand-alone footwear brand with Mark McNairy and introduced a streetwear-inspired activewear brand Grand Athletic Club late last year. It will offer grooming products under Mercer and Clay this month.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)