The #Heineken100 project, an annual campaign that aligns the beer company with fashion brands such as Public School and Union Los Angeles, is taking a different approach this year.The label has partnered with streetwear brand A Bathing Ape (known as BAPE) to produce a small capsule collection, but for the first time the product will be made available to the public. Coltrane Curtis, founder and managing partner of Team Epiphany, which produces the campaign, said this shift is an attempt to open the initiative up to more people while maintaining some mystique.“The challenge for this year’s #Heineken100 partnership is maintaining exclusivity and staying connected to the culture, while at the same time increasing the program visibility,” said Curtis. “Today's luxury brands like Fear of God and Off-White are doing a great job at finding a balance between mass and exclusivity, and we believe this year’s program does that as well.”The co-branded collection, which retails from $112 to $413, includes a half-zip pullover shark hoodie, a camo coach jacket, a T-shirt and a six-pack bottle carrier. Instead of being sold at A Bathing Ape locations, it will be made available today to customers over 21 at a pop-up shop at Izakaya in Manhattan's East Village from 11 a.m. to 4 p.m. The collection will also be offered to 100 influencers.“The goal of the #Heineken100 program always has been and always will be providing our influential fans with functional and aspirational items that they don’t yet know they need or want,” said Raul Esquer Lopez, Heineken U.S. brand manager. “The type of beer you drink echoes who you are and #Heineken100 is our way of telling our consumer, ‘We know who you are and we know you are more than just what you drink.’"Over the past year, A Bathing Ape has collaborated with brands ranging from Anti Social Social Club to ReadyMade and produced everything from playing dice to furniture."We don’t expect everyone to be into apparel and we’re open to working in new markets," said Kevin Le, the marketing supervisor for BAPE U.S. "Heineken and our brand share a sphere of active cultural influence on a global scale. Our mutual goal is to bring luxury and quality products to consumers throughout the world, so the partnership felt very natural.”
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion