By  on December 13, 2017

MILAN — The latest Milan Men’s Fashion Week schedule reflects the changes in the men’s wear industry, according to Carlo Capasa, president of Italy’s Camera Nazionale della Moda.“The concept of how men’s wear is shown has changed and so has the concept of the calendar — everything is combined together and there is more and more cross-pollination,” Capasa contended. “The shift is real.”The shows will start on Jan. 12 with the Ermenegildo Zegna evening show and will end on Jan. 15, anchored by the Giorgio Armani and Fendi shows. Overall, the runway shows will be 31 in total.Capasa said the evolution has led the association to create a new format for the calendar, which now “combines presentations and shows in a single tale that each brand offers in line with its own aesthetic and vision.”The first chapter of coed shows, as Capasa called it, will take place in January, followed by the second chapter in February. Next month these will include Diesel Black Gold; the Italian brand Isabel Benenato founded by Isabel Vitiello; Neil Barrett; Marcelo Burlon County of Milan; Dsquared2; Daks; Sartorial Monk; Palm Angels; GCDS, and Frankie Morello. A number of brands, including Gucci, Bottega Veneta and Missoni, have chosen to show during Milan Women's Fashion Week.He pointed to two special events held, separately, by Etro and Rick Owens. Etro will officially launch the celebration of the company’s 50th anniversary on Jan. 13, said a company spokeswoman, with a presentation of the men’s collection “in a particular context that will show the brand’s world.”The Owens event, which also will be held on Jan. 13, will mark the “Subhuman Inhuman Superhuman” exhibition at the Triennale Museum in Milan, running until March 25.  During the week there will be a group of new brands showing in Milan for the first time, such as the English label Represent, launched in 2012 by brothers George and Mike Heaton, and the New York-based Hunting World, founded by Robert M. Lee in 1959. Supported by the Chamber, Sartorial Monk, the Italian brand created by  Sabato Russo, will also make its debut. Four other brands will show with the support of the association: Federico Curradi; Sulvam; Sunnei, and Yoshio Kubo.Big Uncle, Maurizio Miri, M140, Tommy Hilfiger and Wu Hao are on the calendar with presentations.“There is good energy,” Capasa said. Of the calendar, he said it was “modern and it reflects the new way of expressing one’s brand. Men’s starts in Florence [with Pitti Uomo] and ends in Milan; it’s a very strong week that mirrors a growing sector. Also, let’s not forget there are 3,000 brands that will be sold in 800 showrooms,” he concluded.

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