By  on June 13, 2018

Rhone continues to expand its retail presence.The men's activewear brand is opening in-store shops at three different JackRabbit locations in New York City this week. The shops at the retailer's stores in Columbus Circle, Union Square and the Upper East Side, will be open for six months.Cortney Ansel, senior vice president of Rhone, said: “JackRabbit is a premier retailer in the active lifestyle space — aligning with an authentic industry leader was an easy connection for Rhone. This partnership allows us to increase awareness within the running community that lives at JackRabbit and further educate consumers on our diverse product assortment and tech-infused functionality.”Ike Tucker, national marketing and brand activation manager for JackRabbit, said the partnership has "given JackRabbit a head-start in leading the way of the athletic specialty sector.”In addition to these pop-ups, Rhone operates a 600-square-foot shop at Chelsea Piers CT in Stamford, Conn., as well as a 247-square-foot shop at Brookfield Place in New York that was a former pop-up. The brand also partnered with New Frontier, a leader in the little house movement, on Walden House, a 192-square-foot mobile store that will launch in September.

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