It’s the second licensing deal signed this month by the house, as part of its mission to reposition itself as a lifestyle brand.
Heron Preston and Virgil Abloh of Off-White recently hosted an event at Moscow boutique KM20.
The collections will enter selected stores in Europe from September.
The brand has teamed up with blogger Clubstr on a sweepstakes for customers.
Real estate broker Steven Gold, a former model, has extensive fashion connections — and a killer fur-lined Tom Ford coat.
The Los Angeles company, whose hero product is the button-down shirt, has turned its attention to beefing up the men’s side of the business with its largest offering to date.