The men’s wear brand has invested its advertising dollars into a multipronged deal with the music web site and the rapper.
The company has operated a store in the mall for nearly 30 years.
It’s the second licensing deal signed this month by the house, as part of its mission to reposition itself as a lifestyle brand.
Heron Preston and Virgil Abloh of Off-White recently hosted an event at Moscow boutique KM20.
The collections will enter selected stores in Europe from September.
The brand has teamed up with blogger Clubstr on a sweepstakes for customers.
Real estate broker Steven Gold, a former model, has extensive fashion connections — and a killer fur-lined Tom Ford coat.