Mo Vaughn appears in the sweepstakes promotion for his brand.
Mo Vaughn’s MVP Collection has snagged its first wholesale customer, and it’s the big and tall industry’s biggest player.The men’s lifestyle brand created by Major League Baseball’s three-time All Star and Most Valuable Player was picked up by DXL Group, which is testing the collection in a limited number of doors, according to David Levin, DXL’s chief executive officer.“We see a movement back into the urban lifestyle for some of our stores,” Levin said. “The lifestyle that the Mo Vaughn collection represents has been a void in our assortments for the last several years.”Levin said early results for the line, which is also available online, are encouraging and he hopes that a new marketing campaign that was built by the two companies around the launch of the label’s spring collection, will further boost sales.“We are co-branding an online sweepstakes with MVP where users enter to win a variety of prizes,” Levin said. “The objective is to drive awareness to the new MVP Collections at DXL in several key markets.”The collection is carried at several DXL stores in the New York area as well as units in Chicago; Atlanta; San Jose, Calif.; Las Vegas; Dedham, Mass.; Dallas, and Towson, Mary.The MVP Collections was launched last August and offered three categories of product: ath-leisure, weekend and dresswear in sizes 38 to 54.According to Diane Bennett, cofounder, the line launched as e-commerce only but she was soon approached by retailers interested in carrying the collection and decided to test out the wholesale waters as well.“We tested with DXL right before the holidays and now we’re in 10 stores,” she said.Additionally, the brand has signed with a partner in Berlin who will distribute the collection in Europe, she said.Closer to home, Bennett said MVP Collections was part of a consumer-skewed fashion expo event in Alabama last month and will also participate in both the Full Figured Fashion Week in New York City in June as well as the Curvy Fashionista Style Expo in Atlanta at the end of July.“I think we’re in the right space,” Bennett said. “There’s a real demand among men and we’re resonating with an audience that is starving for fashion.”To get its message out, MVP Collections has begun working with big and tall men’s blogger Chubstr on a national social media sweepstakes available at DXL stores and on the Chubstr and MVP Collections sites. Customers can sign up to win a wardrobe, a Red Sox jersey signed by Vaughn and a $100 DXL gift card.Vaughn said he believes the line is performing well because the big and tall customer is “looking for somebody who cares, somebody who puts them first. Why can’t the big and tall guy have the same style as everybody else?”He admitted that when he decided to launch the line, “I didn’t know the fashion game, but I am the customer and I knew there weren’t a lot of choices.”Bennett said the best-selling pieces so far were the moto jeans, which retail for $208, and the long curved T-shirts for $54. And there has been no price resistance.“If the product line looks good and sharp, they’ll pay for it,” Vaughn said.Vaughn, nicknamed The Hit Dog, played first base from 1991 to 2003 for the Boston Red Sox, Anaheim Angels and New York Mets. He was named the Most Valuable Player in the American League in 1995.
There'll be no rest for those headed to Europe for men's, as Paris just closed the gap with Milan. According to a provisional calendar released by the Chambre Syndicale, Paris Men's Week will now open a day earlier on January 16. See new highlights on the official lineup on WWD.com. #wwdnews #wwdfashion (📷: @kukukuba)
BREAKING: Jonathan Saunders is leaving @DVF. The designer has resigned from his position as chief creative officer of Diane von Furstenberg, the company said in a statement on Friday. At the time of his hire, von Furstenberg said Saunders’ arrival symbolized and facilitated her stepping back from the day-to-day duties that occupy the work of a full-time creative director. The British designer joined DVF in May 2016 and was in charge of all product categories. #wwdnews
For @versace_official’s spring ad campaign, the brand emphasized the archival prints from the spring tribute collection dedicated to the late Gianni Versace. Closing out the show were five of Gianni’s favorite models: Cindy, Naomi, Carla, Helena, and Claudia. Bowing on December 18, the new campaign is yet another tribute to supermodel-dom as the images by Steven Meisel are fronted by @iamnaomicampbell, @cturlington, @gisele and more. #wwdfashion
Four-time Oscar-nominated actress Annette Bening has been waiting 20 years to play Gloria Graham in "Film Stars Don't Die in Liverpool," which will be released on December 29. The movie about Graham – a Hollywood star known for her controversial relationship with a younger Englishman named Peter Turner – is based off a memoir Turned wrote. "She felt vulnerable to him, because she loved him, she really did love him. And anyone that we really truly are in love with, we re vulnerable to in a very deep way," said Bening. Read our full interview with the modern icon of an actress on WWD.com. #wwdeye (📷: @ninebagatelles; Styled by @cristinaehrlich)
The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
Known for her work with @victoriassecret, 25-year-old model @georgiafowler is raising her profile in Hollywood. Fowler stars in @vincecamuto’s holiday campaign, which launched in partnership with “Pitch Perfect 3.” “Almost every shoot with Vince Camuto, I’ve had to face a fear…It was definitely a challenge. I’m so grateful for it, though. I’ve always wanted to be a pop star, so that was the perfect chance,” Fowler said. Head to WWD.com to read about Fowler’s experience modeling, including at the #VSFashionShow, and her relationship with Nick Jonas. #wwdeye (📷: @jilliansollazzo)
EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)