With a greater focus devoted to men’s grooming, Farouk Systems Inc. is launching The Esquire Ultimate Grooming Collection in professional salons next month.Farouk Systems, the maker of BioSilk and Chi, along with Esquire publisher Hearst, announced the new line today as part of a distribution partnership with Beauty Systems Group and other selected salon chains.Farouk Systems and Esquire collaborated on the development of The Esquire Ultimate Grooming Collection, which was formulated to meet the performance and emerging styling demands of men whether grooming at home or at barber shops and salons."Today’s man is looking for grooming solutions that help create great hair while addressing their concerns for healthy hair and scalp,” said Dr. Farouk Shami, founder and chairman of Farouk Systems. He said active ingredients in the Esquire Grooming line such as Redensyl help achieve that goal. Also Oud, featured in the line, offers a prestige aroma versus commonly used fragrances that men might perceive as too strong, he added.The Esquire Ultimate Grooming Collection is also an extension of the magazine’s philosophy of “Man at His Best,” a lifestyle focused on luxury, sophistication and style. The lineup includes shampoos, conditioners, pomades, gels, waxes and grooming tools.“The concept behind the collection is to satisfy the desire for a specific and unique series of grooming products that are stylistically and technologically advanced, all with impressive affordability,” said Glen Ellen Brown, vice president of Hearst Brand Development. “Farouk has had tremendous success on that front, and this partnership has enabled us to create the ultimate Esquire-approved line of hair-care solutions.”BSG plans to expand the line into barber shops and salons catering to male clients. To help expose the products, the company provides sales tools such as pamphlets and in-shop imagery. Also to support the line there will be an all-new Barbering Collection focused on the latest trends in men’s cutting and grooming. The brand is forming a Barbering Team including industry experts from around the world.The Esquire Ultimate Grooming Collection joins Esquire-branded product lines including a shirt and tie collection at Men’s Wearhouse, a men’s jewelry line at Macy’s, the Manhattan barrel-finished cocktail in partnership with Jefferson’s Bourbon and the ESQ watch line by Movado.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion