Five Four founders Andres Izquieta and Dee Murthy.
LOS ANGELES — The word "pivot" is often overused in tech, but there’s no other way to more accurately describe what Andres Izquieta and Dee Murthy have done with their digital men's company Five Four.
The two owners of the Los Angeles firm are readying for the launch of two brands that push the business into new categories. First up next month is the launch of the streetwear-inspired activewear brand Grand Athletic Club. T-shirts will be priced from $18 to $22, shorts $29 to $35 and outerwear $49 to $69.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)