Peter Millar and G/Fore are joining forces, again.The relationship began in 2017 when the Raleigh, N.C.-based Peter Millar worked with G/Fore, which was founded by Mossimo Giannulli, on a cobranded golf shoe for the 2017 PGA Show. From there, Giannulli and Scott Mahoney, chief executive officer of Peter Millar, spoke about other ways they would work together. This led to Peter Millar, which is owned by Richemont, acquiring G/Fore.“Moss has the rare combination of experience, design vision and name recognition that will enable us to take this brand worldwide,” Mahoney said. “We believe there is unlimited potential for G/Fore, and couldn’t be more pleased to welcome Moss and his team to the Peter Millar family.”Giannulli, who is best known for starting the Mossimo brand in 1986, introduced G/Fore in 2013. His goal was to develop the brand into a lifestyle collection influenced by golf. It started with a collection of premium golf gloves and has since expanded to include golf shoes, accessories and men’s and women’s apparel. The line targets a fashion-conscious customer who enjoys golf-inspired products.“I love the game of golf, and as a designer it was obvious that the timing was perfect for a lifestyle brand that was hipper, younger and more outspoken than anything on the market,” Giannulli said.Mahoney added that the process of transitioning business components including sourcing, inventory, financing, forecasting and e-commerce to Peter Millar is under way and will be completed in the coming year. G/Fore will also have the distinction of being associated with Peter Millar parent company Richemont.
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim
“I genuinely fell in love with water, I fell in love with Fiji, I fell in love with the whole life that we lived for those few months,” says @mrsamclaflin of filming for his new movie “Adrift” with @shailenewoodley. The 31-year-old actor spoke with WWD about his upcoming projects, meeting Jamie Dornan and working with co-star Woodley. #wwdeye (📷: @jamstoker)
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La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
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@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)