Peter Millar and G/Fore are joining forces, again.The relationship began in 2017 when the Raleigh, N.C.-based Peter Millar worked with G/Fore, which was founded by Mossimo Giannulli, on a cobranded golf shoe for the 2017 PGA Show. From there, Giannulli and Scott Mahoney, chief executive officer of Peter Millar, spoke about other ways they would work together. This led to Peter Millar, which is owned by Richemont, acquiring G/Fore.“Moss has the rare combination of experience, design vision and name recognition that will enable us to take this brand worldwide,” Mahoney said. “We believe there is unlimited potential for G/Fore, and couldn’t be more pleased to welcome Moss and his team to the Peter Millar family.”Giannulli, who is best known for starting the Mossimo brand in 1986, introduced G/Fore in 2013. His goal was to develop the brand into a lifestyle collection influenced by golf. It started with a collection of premium golf gloves and has since expanded to include golf shoes, accessories and men’s and women’s apparel. The line targets a fashion-conscious customer who enjoys golf-inspired products.“I love the game of golf, and as a designer it was obvious that the timing was perfect for a lifestyle brand that was hipper, younger and more outspoken than anything on the market,” Giannulli said.Mahoney added that the process of transitioning business components including sourcing, inventory, financing, forecasting and e-commerce to Peter Millar is under way and will be completed in the coming year. G/Fore will also have the distinction of being associated with Peter Millar parent company Richemont.
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.
In honor of Rihanna’s 30th birthday, we took a look back at an interview with the Barbados-native when she was just 18 years old. Here, she talked about her second album, “A Girl Like Me” in 2006. “I want to be me. I want people to fall in love with who Rihanna is, and that’s why I want the album to be about me so people can really find out who this girl Rihanna is, because they only know the ‘Pon de Replay’ girl.” Fast forward 12 years, and she’s released six more albums and has become a powerhouse in both the fashion and music industries. Happy birthday, @badgalriri 🎈(📷: Pavel Antonov) #wwdarchive