The new store is located on the Bowery and there is an e-commerce site.
Five Four Day excites the easily distracted generation with deals and live content.
Global Brands Group has taken over the wholesale distribution for most of Europe, while Folli Follie Group has the rights for Greece, Cyprus, Romania and Bulgaria.
They will join Project and MRket at the sprawling convention center space in Manhattan.
The shop features custom-made furniture and warm, navy colored walls.