By  on March 21, 2017
Aaron Levant

Aaron Levant launched Agenda in the back of a Thai restaurant in Long Beach, Calif., when he was 19 years old. Ten years later, Reed Exhibitions acquired the show, which had grown to accommodate up to 600 vendors. Instead of leaving and starting a new fair, the typical path for many trade show entrepreneurs, Levant has been able to smartly leverage Reed’s resources to build on his original idea and introduce a completely new concept.

Last November, in conjunction with Marc Ecko, the cofounder of Complex Networks, Levant created ComplexCon, a consumer-facing festival that took place in Long Beach. The event was stacked with panels, live performances, food and product launches targeting the Millennial, streetwear-loving consumer. When attendees weren’t watching performances from artists such as Travis Scott and Kid Cudi, they were waiting in line for exclusive releases from brands including Vlone, Nike and Puma.

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