Bombay Shirt Co., an Indian online custom shirt brand, will open its first American store in New York’s SoHo on Wednesday.The unit, at 223 Mott Street, will offer a variety of men’s custom shirts that will sell for $59 and up, with most selling for less than $200. Both casual and dress shirts will be offered and fabric choices include Egyptian cottons, linens, denims, flannels and others from India, Italy, Japan, Portugal and Turkey.The design of the store is minimalistic and contemporary and the unit will have a fit specialist as well as stylists on hand to help walk customers through the process.“New York City has always been on our radar and was an obvious choice expanding outside India,” said Akshay Narvekar, founder and creative director.Bombay Shirt Co. was founded in 2012 and operates six stores in India and one in Dubai.
“I’ve struggled my whole life to find a bathing suit that fits me that doesn’t look like a maternity bra. I’m proud of the line because it’s an accurate representation of me rather than me putting on someone else’s clothes,” says @atlantabean of her swimwear collaboration with @piaarrobio, LPA X ATL. The two decided on a swimwear collab and increased the industry standard size for the pieces. Read more about the line — and our interview with de Cadenet Taylor and Arrobio — on WWD.com #wwdfashion
Exclusive: Cate Blanchett has been named the first global beauty ambassador for @armanibeauty. Blanchett has been the face of the brand’s Sì fragrance franchise since 2013, and is now representing all of the label’s beauty categories including makeup and skin care. #wwdbeauty (📷: @zefashioninsider)
“From concept to creation, my goal was to create beautiful pieces, with a variety of sizes, all at affordable prices,” said @joansmalls of the swimwear and intimate apparel she designed for @smartandsexysocial. The collection includes neon laced bras, sheer bodysuits and swimwear separates. The intimates collection will launch in July, while the swimwear collection will be available for purchase on Tuesday at select @walmart stores, walmart.com and smartandsexy.com. #wwdfashion