The New York Men's Day installation at Liberty Fairs.
Shopify’s flash sales app Frenzy continues its push to grow its business in the U.S., striking a partnership with Liberty Fairs and Capsule tied to New York Fashion Week: Men’s.The app, which has made some inroads within streetwear as a tool to help brands and retailers with product drops, will help make certain pieces from designers available for sale through its app as part of special presentations happening at the Jacob K. Javits Convention Center in conjunction with the Capsule and Liberty Fairs trade shows.“There’s never been an official partnership between the trade fairs and the CFDA so fashion week now extends to market week,” said Capsule director Christopher Corrado.Layering in the capabilities of Frenzy adds to that partnership, Corrado continued.“It really does lay the path for the future of the way that we hope to engage consumers in our trade event.…There’s been obviously a lot of conversation around the seasonality of the fashion industry and how we capitalize on all the excitement that happens around a runway presentation and how we actually engage the end consumer and that’s exactly what Frenzy does from an event producer opinion.”Participating brands include Band of Outsiders, Arc’teryx Veilance, Necessity Sense, Daniel Patrick, DDugoff and Haverack among others.The presentations will be live-streamed through the Frenzy Facebook page with some product then immediately becoming available for sale. Other pieces will be available through geography-restricted sales requiring buyers to be in a certain place at a certain time, the specifics of which are still being hashed out. Frenzy co-creator of product and product manager Tucker Schreiber said those geo-specific drops will be limited to Manhattan.The actual pieces being sold are at the discretion of the brands and will include both new items walking down the runway and pre-existing product. That product mix and just how much of it is pre-existing merchandise is also yet to be determined, Schreiber said.Broadening the accessibility to be more consumer facing is what Frenzy originally set out to do, Schreiber said, which is to “democratize access to exclusive events and products.”“Everyone in the fashion sector right now is talking about what the next message will be for consumer engagement and I think that’s exactly what we’re doing right here,” Corrado said. “We’re trying to offer the industry an innovative tool that really hasn’t been done before.”For More Men’s Coverage in WWD:Huntsman Unveils Larger Bespoke Salon in New YorkMark Jensen Joins VK NagraniBad Boy Entertainment to Launch Macy’s Pop-Up
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)