By  on February 5, 2018

Dior Homme's Kris Van Assche has an affinity for denim. That much is obvious simply by looking at his expanded 28-item denim line for spring 2018. Details include the silver-embossed on black leather Dior logo, which was repositioned from the inside of garments to become a form of embellishment on the outside, and embroidered roses as patches on jacket shoulders with the word "Roses" inscribed below.The brand on Monday unveiled a pop-up shop, which will showcase through Feb. 18 the collection at Patron of the New in Manhattan's TriBeCa. That will be followed on Feb. 15 by an in-store shop at 424 Fairfax in Los Angeles, scheduled to operate through Feb. 25.If the collection seems compact, the attention lavished upon it suggests that denim could become a permanent category for Dior Homme. There's also the fact that the collection is being showcased in pop-up shops in seven international cities, an indication that this is no fly-by-night project. Besides Printemps Haussmann in Paris, where Dior Denim is available through March 15, pop-ups are set to bow in London, Hong Kong, Shanghai and Tokyo.

"Dior Homme is continuously evolving," said Renaud De Lesquen, president and chief executive officer North America at Christian Dior Couture and Parfums Christian Dior. "Expanding Dior Homme's denim is a way to show the versatility of the brand to the existing client while communicating new product to a new audience." 

Dior Homme’s spring denim collection consists of new silhouettes and washes for the brand and appeals to a larger customer base than the current line.

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