By  on June 5, 2017

It's expected to be a record for spending on Dad this year.According to the National Retail Federation’s annual survey conducted by Prosper Insight & Analytics, spending is expected to hit $15.5 billion this year, the highest figure in the 15-year history of the survey. Last year, spending was $14.2 billion.According to the survey, shoppers are expected to spend an average of $134.75 this year, up from last year’s $125.92. 

“It’s encouraging to see that consumers are spending on special occasions such as Father’s Day,” said Matthew Shay, president and chief executive officer of NRF. “This is a positive sign of strong consumer confidence heading into the second half of the year, and a good deal for all the dads who will reap the benefits.”

The survey found 27 percent of dads would love to receive a “gift of experience” for Father’s Day — and 25 percent of shoppers will fulfill that wish by buying their fathers tickets to a concert or a sporting event.

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