By  on March 21, 2017
The Gentry store in Williamsburg, Brooklyn.

Alan Maleh has operated his men’s wear store for only five years, but its life span — and need to reinvent itself — shows the shifts that can take place in retail in such a short time.

The shop originated as H.W. Carter & Sons General Store. It was mostly stocked with heritage and workwear items targeting a specific customer in Williamsburg in Brooklyn, N.Y. But the hip neighborhood began to change, and with the arrival of tourists and chain retailers such as Gant, Urban Outfitters and J. Crew, Maleh had to rapidly adjust. In 2013, he re-branded the store as Gentry and shifted the outpost to be more refined but with a broader appeal.

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