Over the course of two years, the staff at Kith has grown from 50 to almost 200 employees. It’s been good for business, but Fieg admitted that leading this many people has been an adjustment.“I’m a perfectionist, so making sure things are perfect is really difficult,” said Fieg. “I can't be in my Miami store with a salesperson as they are speaking about the new product that comes in. I can influence, but I can’t control how people feel and think about the product we spend so much time on.”According to Fieg, the conversations he has with Kith staffers have made him think differently and have also helped drive the business forward.Here, WWD speaks to Kith team members about what they’ve learned from Fieg and how they see the business evolving. Nick Annacone, vice presidentYear Started: 2011WWD: How do you complement Ronnie?Nick Annacone: Ronnie is very much the dreamer and I do whatever I can to help bring his ideas to fruition. With this said, I am extremely pragmatic and really try to follow the "measure twice, cut once" mantra. In such a fast-paced environment, I understand the importance of keeping things moving and trying to stay a step ahead. Ronnie pushes us all to really go above and beyond and he’s the driving force of everything we do. Being with Kith from the beginning and being so close to Ronnie has allowed me to have insight into all aspects of the business and really understand what he wants and the way he thinks.WWD: How do you think the business/business model has changed in the last three years and how have you adapted to that?N.A.: The business has changed in such a significant way in terms of size that it's tough to even comprehend. The market has also changed, but what we do and what our model is, has not. I think we were able to adapt mostly because of our team. We've really made it a point to hire people who share the same drive and same passion. This is how we've been able to keep pace.WWD: What do you see for the future?N.A: The future of the business is to continue to push boundaries and outdo each one of our previous projects. Our identity will always remain the same and we'll continue to do things that we believe in and genuinely love.Rachel Zimmerman, director of marketingYear started: 2015WWD: What have you learned from working with Ronnie?Rachel Zimmerman.: I learned from Ronnie that you don't always have to follow the data, the trends and the market if you have something more powerful, which is passion.He also taught me never to take no for an answer. Remain committed, keep pushing and find a way to make it happen. He’s shown me how to push beyond what seem to be the practical, possible limits. Every day Ronnie reminds us that every single detail matters and never to compromise quality. Mediocrity is not an option.WWD: What do you think makes marketing authentic for the younger consumer?R.Z.: The younger consumer is obviously savvier today than ever before. I don’t believe they want to be “sold to” or even feel they’re being “marketed to.” For the marketing team at Kith we focus on three pillars when building our marketing strategies: (1) Give the consumer more than they’re paying for; (2) Create unforgettable experiences; (3) Show product in the true context for which it was created. Product will always be king for us but where we take it one step further is in the way we present the product. We want our consumer to feel they’re a part of the brand, a part of the team and have a connection to the products we create for them.WWD: How do you think the way you market a brand has changed from even five years ago?R.Z.: I think you have to do a lot more today than five years ago to make a splash. At Kith there’s no thought of a “rinse and repeat” strategy. Every single project is different, every single strategy is different, and every detail matters. Things are happening at a much faster pace than five years ago and you absolutely have to have a team that can keep up. We have some incredible young talent at Kith, which really helps drive us forward. A real understanding of and connection to the culture is critical.WWD: Do you think Kith would ever consider "traditional" ads? Print advertising, etc.?R.Z.: It’s hard to say. I don't think so, unless we find there's a way to do it differently and send a message. You haven’t seen that from us to date because we have focused on engaging the consumer through experience. But then again, trying to predict where Ronnie will take Kith is never a safe bet.Mikol Stambaugh, vice president of brandYear Started: 2013WWD: What have you learned from working with Ronnie?Mikol Stambaugh: I think the most impactful thing I’ve learned is that you can never dream too big. Year over year, project over project, collection over collection, item over item, he always wants to improve, one-up ourselves and push the envelope in anything that we take on. I've also learned a ton about business and surviving in this extremely competitive industry.WWD: What do you think the customer expects from Kith apparel and how are you differentiating the brand from what else is out there?M.S.: Our customer expects the world from Kith apparel. They want new, they want different, they want quality and they want it yesterday. We differentiate ourselves on many levels but I think what is most evident is Kith’s diversity. Our product offerings are extremely wide. We are comfortable in many lanes: high, low, luxe, athletic, technical, street, leisure and everything in between.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion