By  on March 1, 2017
J. Hilburn polo shirt

J.Hilburn is moving into new categories.The custom men’s wear line, which is based in Dallas, will offer made-to-measure polo shirts, chinos and shorts. The polo shirts launched last month and the chinos and shorts will be available in late spring.“The big theme driving men’s wear right now is fit and as we strive to be the most personal brand in the world, we want to ensure our product offering excels at providing a guy the best-fitting garment,” said Eric Frank, vice president of merchandising and design at J.Hilburn. “Through the past 10 years, we’ve developed a unique specialty in made-to-measure, and have been able to set ourselves apart with the enhanced capability of our supply chain. Our scale, speed, quality and consistency in delivering made-to-measure products have given us a unique advantage to expand into new made-to-measure categories.”The polo shirt is available in either mélange jersey or pique. Customers can personalize it by choosing the collar, placket, pocket, buttons and monogram. Both styles retail for $145. The brand is also focused on the performance category and recently released a made-to-measure MAC jacket, that’s water-resistant, and Estrato, a line of natural performance suiting that’s 100 percent wool but is woven to provide natural stretch that helps with wrinkle recovery.In November, J.Hilburn opened its first store in Dallas. According to Veeral Rathod, J.Hilburn’s cofounder and chief executive officer, there are no immediate plans to open more stores.“It’s given us the ability to demystify made-to-measure and further educate clients on how to improve fit,” said Rathod. “Our studio has pushed us to further refine the execution of our products and deliver the complex made-to-measure process in an experiential way. We are focused on spending the short-term streamlining that experience before scaling our retail presence.”

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