By  on March 21, 2017

Last year was big one for Ronnie Fieg, the founder of Kith, a streetwear line and retailer that’s been around since 2011. He staged his first fashion show, which was more like a concert, opened a store in Miami and collaborated with an eclectic bunch of brands including Power Rangers, Rugrats, Nike and Coca-Cola. Kith’s own brand awareness is steadily rising, which sometimes poses a problem for streetwear lines, but Fieg believes it’s a good thing.

“I’ve heard a lot of people say that the brand is at an interesting point, but I just think the brand is where it needs to be,” said Fieg. “I have that sixth sense of just knowing what’s too much when it comes to collaborations and what’s not enough. I think that’s where expertise kicks in.”

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