By  on March 21, 2017

Ulric Jerome, the 38-year-old chief executive officer of British designer retailer, has been blurring the borders between bricks and clicks for much of his career, one reason why he shudders at the mention of the word "omnichannel."

For us, the store is as important as the web. It's as important as mobile. That's what we call commerce. Commerce is the opportunity to interact in multiple ways with your customer — and stores are completely part of the mix.”

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