Sim Gulati and Brad Feinstein, founders of Dropel Fabrics, a new hydrophobic cotton textile supplier, have created a water and stain-resistant fabric that they hope will create demand on the selling floor. Called Dropel Enhanced, it offers proprietary hydrophobic technology fused with cotton fibers that breathe. The cotton includes invisible Nanotechnology.
“Cotton hasn’t really evolved and I thought ‘How cool would it be if I could wear the garments I love to wear but they have the functionality of synthetic fiber?’” said Gulati.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)